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ExpoIngles Colombia 2008

After analyzing the long term outcome of former exhibitions, we have realized that the main area of interest for Colombian students who plan to study abroad is definitely “English as a second language”. This is why we have a strong motivation to focus this event mainly in English language providers. Nevertheless, participating institutions are free to promote any programs they offer other than English.

Synopsis of our Marketing Plan

Online marketing TLI Colombia and Grupo Gales Colombia have approximately 400,000 students through three different websites and community sites. We will advertise all participating Institutions on these sites prior to the event. Emails will also be sent to the members in order to promote II ExpoIngles Colombia and its participating Institutions.

Offline Marketing Marketing Flyers, Posters and Media Advertisements, distributed around University campuses, High schools, Vocational Institutes and English institutes.

Investment

The cost to participate has been calculated in USD 2,500 including both cities. For participation in one single city the cost is USD 1,800 in Bogotá and USD 1,200 in Medellín. Inclusive of:

Exhibition Area of 2 square meters for display booth or desk
Online advertisement
Offline advertisement
A representative (in case personal attendance is not possible)
Interpreter
Complete visitors data base
Social activity

Invoices will be sent to all the participating Institutions. Participation fee is due by the 15 July 2007 Payment method: telegraphic transfer. Advance information about further arrangements will be sent upon confirmation of participation interest. We look forward to welcoming you to the II Expo Ingles Colombia 2007. Kind Regards,

SPONSORS